A picture ure store is located in a wooden building

The inside of a clothing store filled with clothes and jackets

Picture Organic Clothing Shop

Sports clothing and streetwear shop in the central Galerie Caron

Located in: Val Thorens
Featured in: Shops & Boutiques

This shop combines style and sustainability in the heart of the Alps. Discover eco-responsible clothing and accessories from Picture Organic Clothing, designed for mountain adventures and everyday wear.

Nestled in the Caron gallery, Picture Store Val Thorens is the epicentre of style and ethics in the highest alpine resort in Europe. Dedicated to the legendary Picture Organic Clothing brand, the store offers a carefully curated selection of eco-responsible products for mountain enthusiasts.

From technical jackets and pants to hats, caps and accessories, every item combines style, functionality and durability, allowing you to enjoy the slopes with confidence while respecting nature. Beyond performance gear, the store also features a streetwear collection including t-shirts, sweatshirts and jeans, so you can carry your love for the mountains into everyday life.

Virginie and her team welcome you warmly, sharing their expertise to help you find the perfect balance between technical performance, style and eco-responsible choices. Whether you’re seeking clothing for the slopes or stylish pieces for town, Picture Store Val Thorens is your destination for sustainable mountain fashion.